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Referrals are the lifeline for a firm or practice, they are the foundation of a practice or business. Here are a few things to know about them. Would you refer to anyone? Of course not, you want to know something about the person first. There is too much at stake The same court before pop the question. Building a reputation for exceptional service. Then go out to meetings, etc. where you are your professional. Where appropriate, explain to others what you do. Do not assume they know what “guidance” or that your beauty salon also offers massages.

Watch your “attraction” of energy. If you desperately need anything, you drive away. People can sense. They want to do business with you, because they need it, not because you’re doing. You know how the new hairdresser asks you on earth who cut their hair this way? Never badmouth the person who refers. If they are not good, you should not make reference to them. If they are good, say so. Do not try to steal their customers. Use your emotional intelligence and stay in the loop.

For references, give references. Start the ball. We must get to know the cost of returning if it is ethical in your area. Keep the referrer informed, in confidence, and be sure and thank them and ask for more. I know you people who are sometimes customers are not connected. Who to ask? Form strategic alliances with people in related areas with services that you do not provide, vendors, someone complete a practice.

When ask? Use your EQ and intuition for the moment. A good time is just after you’re done a great service. “If you are happy, I hope that you refer to your friends and associates for me.”